Content By Us is a youth-led awareness campaign created by and for young content creators of color who use digital media and narrative change as a revolutionary tool.
Through empowering, supporting, and connecting young multimedia content creators of color, Content By Us aims to build a strong, tight-knit, and ever-growing group of underrepresented storytellers that actively shift and evolve the narrative of mainstream media to highlight and center our stories.
Content By Us was initially launched in 2020 as a college campus-based group named Stories By Us. From the beginning, our goal was to create our own space that allows us, as young creatives of color, to connect and learn with each other. We were created understanding that storytelling is a two-sided tool: it has the power to amplify the stories of others while empowering yourself to claim and tell your own story.
Content By Us aims to provide pathways for emerging underrepresented creators and activists to use storytelling strategically during this turning point in history. The role that media plays especially is important to the Content By Us community as media – in all its forms – has the unique power to shape the way the world thinks, grows, and expands. With that in mind, Content By Us vigorously advocates for the media itself to be an accurate representation of the diversity existing in the United States.